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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/10kw-digital-marketing
课程评论：没有评论
课程名称：与高盛10,000名女性合作的数字营销策略 课程概述：本选修课程是数字营销的入门课程，特别关注社交媒体活动。该课程是高盛10,000名女性课程系列的一部分，旨在帮助准备提升业务的企业家。课程中，您将学习数字营销活动的有效技巧，并掌握如何策划和评估社交媒体活动，以最大化商业机会。 在此课程中，您将深入了解社交媒体活动的策划过程，以及如何有效运用付费、赢得和自有媒体。您还将探讨影响者在营销中的作用，探索病毒营销、付费搜索、网站投放及其他助力成功数字营销活动的工具和技巧。 选修课程结束时，您将能够通过实践所学知识，制定并实施数字营销活动。 此课程是与高盛10,000名女性核心课程相辅相成的三门选修课程之一，是首次接触或跟进高盛10,000名女性核心课程中销售与市场营销基础课程的绝佳选择，您也可以根据个人需求选择其他课程。 10,000名女性课程系列提供灵活的在线学习体验，您可以根据自己的方式进行学习——选择任何课程或课程组合，以满足个人业务增长的需求。 想了解更多高盛10,000名女性课程系列的信息，请查看常见问题解答。 课程大纲： - 课程名称：提升您的数字营销：社交媒体活动策划 - 课程描述：在本课程中，您将考虑一个有效的数字营销活动所需的要素，发展对数字营销活动策划的实际理解，以及如何在活动中运用付费、赢得和自有媒体策略。到课程结束时，您将能够有效地规划和衡量您业务机会中的数字营销策略。
Name:Boost your Digital Marketing: Planning Social Media Campaigns
Description: In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.
This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
