|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/10k-women-6
课程评论：没有评论
课程名称：销售与市场营销基础知识，由高盛10,000名女性项目提供 课程概述：这是高盛10,000名女性系列课程中的一门免费在线课程，旨在帮助准备将业务提升到新高度的创业者。该课程支持您制定市场营销战略，并随着业务的发展建立品牌。 您将探索一系列有用的市场营销工具，并学习如何运用分析工具来衡量自己业务增长的成功。 您将获得对市场营销和销售周期的清晰而全面的理解，并将该周期作为基础，发展您的市场营销计划和销售流程。 课程结束时，您将能够识别适合目标市场的市场营销工具，并理解有效的市场营销计划如何转化为销售和业务收入。 10,000名女性课程系列提供真正灵活的在线学习体验，您可以根据自己的需求，自由选择任何课程或组合课程，以定制您的学习旅程。如果选择完成所有10门课程，您将探索业务的所有关键要素，并制定完整的业务增长计划。 有关高盛10,000名女性课程系列的更多信息，请参阅常见问题解答。
Name:Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
Description:In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
