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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/10k-women-4
课程评论：没有评论
课程名称：客户与竞争基础，提供者：高盛 1万名女性 课程概述：这门免费的在线课程是高盛1万名女性系列课程中的10门之一，旨在帮助准备将业务提升到新水平的企业家们。在本课程中，您将审视客户的购买过程，并探索市场细分的优势。 通过竞争分析和识别您的竞争优势，您将思考如何利用对客户和竞争者的理解来最大化您的产品价值，从而实现业务增长。在课程结束时，您将制定出明确的客户价值主张（CVP），使您能够以引人注目的方式向目标受众传达您的商业产品。 您还将有机会考察如何制定价格策略，以最佳方式支持业务增长。 高盛1万名女性课程系列提供了真正灵活的在线学习体验，您可以根据自己的需求来选择学习路径——任选一门或多门课程，量身定制您的学习之旅。如果您选择完成所有10门课程，将全面探索您业务的关键要素并制定详细的业务增长计划。 有关高盛1万名女性课程系列的更多信息，请查看常见问题解答。
Name:Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
Description:In this course, you will explore the importance of understanding your business’s customers and competition, and consider how this understanding can be used to maximize value for your target customers and your business. By the end of this course, you will have developed a clear Customer Value Proposition (CVP), which communicates your business offering to your target customers in a compelling way, and considered how your CVP influences and helps you to develop your pricing strategy to support business growth.
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth. By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way. You will also have the opportunity to examine how the development of a pricing strategy can best support business growth. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
