Developing the Opportunity for Corporate Entrepreneurs

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University of Maryland, College Park

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For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

开发企业企业家的机会:对于越来越多的老牌公司而言,在公司内部创建新业务和计划对于成功至关重要。成熟的技术和老化的产品组合要求成熟的公司创建,开发和维持创新的新计划。 在本课程中,学习者将学习如何克服在已建立的公司或组织内创建,开发和维持创新性新业务和计划的障碍的知识,重点是: •介绍在企业环境中识别和分析创业思想的技能; •在了解自己和同事的创业思维,创业动机和创业行为的情况下,检查他们的创业思维; •培养对自己和同事的创业见解,并注意行业状况,行业状况,宏观经济变化和竞争;和 •通过对价值创新和机会识别的理解来倡导在企业环境中采取企业家行动。 在https://www.coursera.org/learn/corporate-entrepreneurs-opportunity免费尝试此课程

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