Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

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课程主页: https://www.coursera.org/archive/corporate-entrepreneurs-innovation-strategy

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University of Maryland, College Park

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This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

为企业企业家制定创新计划的策略:本课程着重于增进您对(1)内部风险投资的组织方式和(2)如何克服公司内部对新风险投资观念的抵制的理解。该课程对以下方面特别有价值: •具有对公司很重要的创意的员工; •寻求聚集创意人才和资源的经理; •希望成为内部企业一部分的技术专家;和 •顾问,向公司提供有关如何开展和发展内部企业的建议。 您将学习策略,以针对四个关键领域的课程工作来帮助您开展公司业务: •研究如何审核公司的内部环境以建立其创新能力的框架; •为组织结构和运营格式制定计划,其中应包括公司内部企业的关键角色和参与者; •分析企业文化,以确定可以利用公司最佳实践进行创新的创造能力; •评估创新组合,并制定与公司内部实施潜力最匹配的创新策略。 在https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy上免费尝试此课程

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