Communicating Business Analytics Results

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课程简介

University of Colorado Boulder

课程大纲

In this module we’ll briefly review the Information-Action Value Chain we introduced in Course 1. Then we’ll see how analytical techniques are applied in business problems, first by looking at some “classic” business problems that have been around for a long time, then by looking at some “emergent” business problems that have resulted from more recent advances in technology.

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The analytical process does not end with models than can predict with accuracy or prescribe the best solution to business problems. Developing these models and gaining insights from data do not necessarily lead to successful implementations. This depends on the ability to communicate results to those who make decisions. Presenting findings to decision makers who are not familiar with the language of analytics presents a challenge. In this course you will learn how to communicate analytics results to stakeholders who do not understand the details of analytics but want evidence of analysis and data. You will be able to choose the right vehicles to present quantitative information, including those based on principles of data visualization. You will also learn how to develop and deliver data-analytics stories that provide context, insight, and interpretation.

传达业务分析结果:分析过程没有以模型结尾,无法准确预测或规定解决业务问题的最佳解决方案。开发这些模型并从数据中获取见识并不一定会成功实施。这取决于将结果传达给决策者的能力。向不熟悉分析语言的决策者呈现发现结果是一个挑战。在本课程中,您将学习如何将分析结果传达给不了解分析细节但需要分析和数据证据的利益相关者。您将能够选择合适的工具来显示定量信息,包括基于数据可视化原理的定量信息。您还将学习如何开发和交付可提供上下文,见解和解释的数据分析案例。

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