Storytelling and influencing: Communicate with impact

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大学或机构: CourseraNew

课程主页: https://www.coursera.org/archive/communicate-with-impact

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课程大纲

The necessary art of persuasion: Understanding what matters to your audience
Telling your story: Developing a dramatic narrative
Connecting with people: Developing authenticity and building rapport
Talk the talk: Creating impressions and guiding influential conversations

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课程详情

An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.

讲故事和产生影响:与影响力进行沟通:对组织的未来抱有雄心勃勃的愿景还不够–您如何传达这一愿景以使您的同事参与其中?有效沟通和说服他人的能力是一项关键的领导技能。传统的和常识性的交流和说服模型常常无法捕捉到“影响”的复杂本质。通过结构化的学习活动(视频讲座,测验,讨论提示和书面评估),本课程将提高您在不同的情况和文化背景下进行适当沟通的能力,使您成为很有影响力的领导者。

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