Strategic Management - Capstone Project

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课程简介

Copenhagen Business School

课程大纲

If you're taking this course, you've most likely completed the three earlier courses in this specialisation, Strategic Management, Strategy Formulation, and Strategy Implementation. In this module you'll find out what happened at e-Types, the case we've used throughout the specialization to illustrate strategy concepts, and also apply the concepts to an entirely new context. You'll get to choose among several cases for your final project and this specialization, as we describe in greater detail in what follows.

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In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.

战略管理-顶峰项目:在此顶峰项目课程中,我们将重温有关e-Type的战略争议,该争议在本专业的第一门课程《战略管理》中介绍,并在随后的每门课程《战略制定和战略实施》中进行了进一步分析。在揭示,检查和分析e-Type发生了什么之后,我们转向一组新的战略案例,这些案例涉及公司规模,地理位置和重点。对于您的最终项目,我们要求您运用在本专业中学到的所有知识来分析您对这四种情况之一的选择。

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