Business Analytics Executive Overview

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课程主页: https://www.coursera.org/archive/business-analytics-executive-overview

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课程大纲

Course Overview & Module 1 Analytics Beyond the Spreadsheet
Module 2 Industry and Business Function Analytics
Module 3 Staffing and Organizing for Analytics
Module 4 Analytics Success Today and Tomorrow

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课程详情

Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans. This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Together, the class will explore dozens of real-world analytics problems and solutions across most major industries and business functions. The course will also touch on analytic technologies, architectures, and roles from business intelligence to data science, and from data warehouses to data lakes. And the course will wrap up with a discussion of analytics trends and futures.

业务分析主管概述:业务基于数据运行,如果没有分析,数据几乎没有价值。处理数据以做出有关个人或市场行为的预测,诊断系统或情况或为人员或流程规定动作的能力推动了当今的业务发展。越来越多的企业正在努力成为“数据驱动型”企业,他们主动依靠冷硬信息和复杂算法,而不是依靠人类的直觉或反应缓慢。 本课程将侧重于理解关键分析概念和分析可能性的广度。该课程将一起探讨大多数主要行业和业务部门的数十个现实世界的分析问题和解决方案。本课程还将涉及分析技术,体系结构以及从商业智能到数据科学以及从数据仓库到数据湖的角色。本课程将讨论分析趋势和未来。

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