English for Business and Entrepreneurship

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课程主页: https://www.coursera.org/archive/business

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University of Pennsylvania

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Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.

商业和创业英语:欢迎参加由宾夕法尼亚大学开设,由美国国家教育和文化事务局英语课程办公室资助的课程,商业和创业英语。 要免费注册此课程,请单击“立即注册”,然后选择“完整课程。无证书”。 本课程是为有兴趣了解更多关于全球商业经济的非英语母语人士设计的。在本课程中,您将学习在国际工作场所取得成功所必需的主题和语言。您将通过真实的阅读和视频讲座来探索商务英语,同时了解商务词汇,概念和问题。第1单元将通过研究思想,产品和机会来介绍企业家精神。在第2单元中,您将学习市场研究的基础知识,包括如何确定机会。本课程的下一个单元将重点介绍业务计划,这些计划为何如此重要,并使您有机会练习编写业务计划。在本课程的最后一个单元中,我们将介绍为企业提供资金的基础知识,并将帮助您根据业务计划创建有说服力的演示或推销。 除非另有说明,否则所有课程材料都可以根据Creative Commons 4.0 Attribution许可重用,重新设定用途并免费分发。 Newsela提供了补充阅读材料,该杂志以适合每个英语学习者的水平发布每日新闻文章。

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