Foundations of Public Health Practice: Behaviour & Behaviour Change

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课程主页: https://www.coursera.org/archive/behaviour-change-in-public-health

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课程大纲

Module One: Behaviour and behaviour change principles
Behaviour change models
Module Two: Analysing behaviour and effecting change
Module Three: Theory into practice

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The Health Protection course is the third instalment of the wider Foundations of Public Health Practice specialisation from Imperial College London's Global Master of Public Health (MPH). The scope and content of this course has been developed from the ground up by a combined team of academics and practitioners drawing on decades of real-world public health experience as well as deep academic knowledge. Through short video lectures, practitioner interviews and a wide range of interactive activities, learners will be immersed in the world of public health practice. Designed for those new to the discipline, over three modules (intended for three weeks of learning), learners will become familiar with the scope, theory and implementation of behaviour change in the context of public health practice. The course begins by challenging learners about their preconceptions about healthy and unhealthy behaviour - seeking to contextualise these ideas within the broader public health approach (the first course of this specialisation). The course thereafter swiftly covers the origins of risk communication and behaviour change through the lens of health psychology and classical economics, before introducing ideas of bounded rationality and the genesis of behavioural insights and so-called Nudges. By the end of the course, learners will be fluent with their use of the Behaviour Change Wheel methodology of intervention development and the application of the COM-B framework to a range of target behaviours and behavioural barriers. The subsequent courses of this specialisation will cover health protection before moving into the final (degree learner) course which where learners will focus on developing the core professional skillset that defines public health practitioners - whether in service or academia.

公共卫生实践的基础:行为与行为的变化:“健康保护”课程是伦敦帝国学院全球公共卫生硕士(MPH)开设的更广泛的公共卫生实践基础专业的第三部分。这门课程的范围和内容是由一群学者和从业人员从头开始发展的,这些团队结合了数十年的现实世界公共卫生经验以及深厚的学术知识。通过简短的视频讲座,从业人员访谈和广泛的互动活动,学习者将沉浸在公共卫生实践的世界中。 通过三个模块(计划学习三个星期)为该学科的初学者设计的,学习者将熟悉公共卫生实践中行为改变的范围,理论和实施。本课程首先向学习者挑战他们对健康和不健康行为的先入之见-力求在更广泛的公共卫生方法(本专业的第一门课程)中将这些思想背景化。此后,本课程通过健康心理学和古典经济学的视角迅速涵盖了风险交流和行为改变的起源,然后介绍了有限理性的概念和行为洞察力的起源以及所谓的轻推。在课程结束时,学习者将熟练使用“行为改变轮”方法进行干预发展,并将COM-B框架应用于一系列目标行为和行为障碍。 该专业的后续课程将涵盖健康保护,然后再进入最终(学位学习者)课程,在此课程中,学习者将专注于发展定义公共卫生从业人员(无论是服务还是学术界)的核心专业技能。

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