Data Visualization and Communication with Tableau

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课程主页: https://www.coursera.org/archive/analytics-tableau

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课程简介

Duke University

课程大纲

The Coursera Specialization: Excel to MySQL: Analytic Techniques for Business, is about how 'Big Data' interacts with business, and how to use data analytics to create value for businesses. This specialization consists of four courses and a final Capstone Project, where you will apply your skills to a real-world business process. You will learn to perform sophisticated data-analysis functions using powerful software tools such as Microsoft Excel, Tableau, and MySQL. To learn more, watch the video and review the specialization overview document we provided.

In the third course of the specialization: Data Visualization and Communication with Tableau, you will learn how to communicate business-relevant implications of data analyses.

Specifically, you will:

  • craft the right questions to ensure your analysis projects succeed;
  • leverage questions to design logical and structured analysis plans;
  • create the most important graphs used in business analysis and transform data in Tableau;
  • design business dashboards with Tableau;
  • tell stories with data;
  • design effective slide presentations to showcase your data story; and
  • deliver compelling business presentations.

By the end of this course, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles by completing a final peer assessed project recommending a business process change.

To get started, please begin with the video 'About This Specialization.'

I hope you enjoy this week's materials!

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课程详情

One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.

与Tableau进行数据可视化和交流:出色的业务数据分析师的一项技能是能够将定量分析的实际含义传达给任何类型的受众成员。如果最复杂的统计分析不能产生可操作的建议,或者如果对这些业务问题的回答不能以非技术人员可以理解的方式进行传达,那么即使这些统计分析也对业务没有帮助。 在本课程中,您将学习如何成为交流数据分析业务相关含义的专家。到最后,您将知道如何构建数据分析项目,以确保为您的利益相关者带来辛勤劳动成果。您还将知道如何使用Tableau中的可视化来简化分析并有效地突出其含义,Tableau是商业领域中最流行的可视化程序。使用Tableau的其他功能,您将能够进行有效的可视化处理,利用人脑的先天感知和认知倾向来直接而清晰地传达结论。最后,您将练习设计并有说服力地展示使用这些可视化效果的业务“数据故事”,并利用经过业务测试的方法和设计原则。

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