Corporate Entrepreneurship: Strategies for Technology-Based New Business Development

开始时间: 04/22/2022 持续时间: 未知

所在平台: MIT公开课

课程类别: 商业与管理学

大学或机构: ocw

课程主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-369-corporate-entrepreneurship-strategies-for-technology-based-new-business-development-fall-2007

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课程简介

This course is about "corporate entrepreneurship", my label for the alternative approaches that existing firms use to generate new technology-based products and businesses. It emphasizes various kinds of internal ventures and multiple "external" collaborative approaches that include corporate venture capital investments, licensing and different types of alliances and formal joint ventures. Basis for the new knowledge presented in this course is a combination of academic research and my personal experience supplemented by that of the several guest lecturers.

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