开始时间: 04/22/2022 持续时间: 未知
所在平台: MIT公开课 课程类别: 商业与管理学 大学或机构: ocw |
课程主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-063-communicating-with-data-summer-2003
课程评论:没有评论
Communicating With Data has a distinctive structure and content, combining fundamental quantitative techniques of using data to make informed management decisions with illustrations of how real decision makers, even highly trained professionals, fall prey to errors and biases in their understanding. We present the fundamental concepts underlying the quantitative techniques as a way of thinking, not just a way of calculating, in order to enhance decision-making skills. Rather than survey all of the techniques of management science, we stress those fundamental concepts and tools that we believe are most important for the practical analysis of management decisions, presenting the material as much as possible in the context of realistic business situations from a variety of settings. Exercises and examples drawn from marketing, finance, operations management, strategy, and other management functions.