Social Network Analysis

开始时间: 04/22/2022 持续时间: Unknown

所在平台: CourseraArchive

课程类别: 信息，技术与设计

大学或机构: University of Michigan（美国密歇根大学）

授课老师： Lada Adamic

课程主页: https://www.coursera.org/course/sna

课程评论: 2 个评论

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课程详情

Everything is connected: people, information, events and places, all the more so with the advent of online social media. A practical way of making sense of the tangle of connections is to analyze them as networks. In this course you will learn about the structure and evolution of networks, drawing on knowledge from disciplines as diverse as sociology, mathematics, computer science, economics, and physics. Online interactive demonstrations and hands-on analysis of real-world data sets will focus on a range of tasks: from identifying important nodes in the network, to detecting communities, to tracing information diffusion and opinion formation.

课程大纲

Week 1: What are networks and what use is it to study them?

Concepts: nodes, edges, adjacency matrix, one and two-mode networks, node degree

Activity: Upload a social network (e.g. your Facebook social network into Gephi and visualize it ).

Week 2: Random network models: Erdos-Renyi and Barabasi-Albert

Concepts: connected components, giant component, average shortest path, diameter, breadth-first search, preferential attachment

Activities: Create random networks, calculate component distribution, average shortest path, evaluate impact of structure on ability of information to diffuse

Week 3: Network centrality

Concepts: betweenness, closeness, eigenvector centrality (+ PageRank), network centralization

Activities: calculate and interpret node centrality for real-world networks (your Facebook graph, the Enron corporate email network, Twitter networks, etc.)

Week 4: Community

Concepts: clustering, community structure, modularity, overlapping communities

Activities: detect and interpret disjoint and overlapping communities in a variety of networks (scientific collaborations, political blogs, cooking ingredients, etc.)

Week 5: Small world network models, optimization, strategic network formation and search

Concepts: small worlds, geographic networks, decentralized search

Activity: Evaluate whether several real-world networks exhibit small world properties, simulate decentralized search on different topologies, evaluate effect of small-world topology on information diffusion.

Week 6: Contagion, opinion formation, coordination and cooperation

Concepts: simple contagion, threshold models, opinion formation

Activity: Evaluate via simulation the impact of network structure on the above processes

Week 7: Cool and unusual applications of SNA

Hidalgo et al. : Predicting economic development using product space networks (which countries produce which products)

Ahn et al., and Teng et al.: Learning about cooking from ingredient and flavor networks

Lusseau et al.: Social networks of dolphins

others TBD

Activity: hands-on exploration of these networks using concepts learned earlier in the course

Week 8: SNA and online social networks

Concepts: how services such as Facebook, LinkedIn, Twitter, CouchSurfing, etc. are using SNA to understand their users and improve their functionality

Activity: read recent research by and based on these services and learn how SNA concepts were applied

课程评论(2条)

0	MrDeadline 2013-12-28 10:45 0 票支持; 0 票反对拿到了证书。这门课难度不是很大，每周的homework都是选择题且可以多次尝试得到满分，编程作业只有四次，偏简单。Lada介绍了很多概念，但都仅涉及初级部分，作为入门了解课程挺不错。编程作业虽然很少，但是用到了不同的SNA工具，特别是Gephi可视化工具的大量使用，我觉得可以激发很多学生继续学习这个领域的兴趣。

0	度眠 2013-05-14 14:33 0 票支持; 0 票反对没做编程作业，仅拿到证书，课程要求比较初级，但是里面的原理很难懂。

课程简介

This course will use social network analysis, both its theory and computational tools, to make sense of the social and information networks that have been fueled and rendered accessible by the internet.