开始时间: 04/22/2022 持续时间: 4 weeks
所在平台: CourseraArchive 课程类别: 商业与管理学 大学或机构: University of Maryland, College Park(马里兰大学学院园分校) 授课老师: James V. Green |
课程主页: https://www.coursera.org/course/innovativeideas
课程评论:没有评论
This
course assists aspiring entrepreneurs in developing great ideas into great
companies. With
strong economies presenting rich opportunities for new venture creation, and
challenging economic times presenting the necessity for many to make their own
job, the need to develop the skills to develop and act on innovative business
opportunities is ever present.
Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn two key skills: (1) how to use a business model approach to analyze each part of a company, and (2) a customer development orientation to see if anyone really wants the product. Value propositions, customer segments, strategic alliances, and business modeling are core elements taught in the course. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
Week One
Welcome and overview
Entrepreneurial mindset
Entrepreneurs and strategic decisions
Psychology of entrepreneurs
Entrepreneurial decision-makers and the use of biases and heuristics
Risk taking in entrepreneurial decision-making
Week Two
Exploring real market needs
Satisfying real market needs
Macro changes that increase new venture opportunities
Assessing entrepreneurial opportunities
Week Three
Environmental assessment of entrepreneurial ventures
Selecting the right industry
Types of innovations
Understanding customer adoption
Strategic positioning
Strategic planning
Week Four
The business model canvas (Part I)
The business model canvas (Part II)
Patterns of business model generation
Designing business models
Strategies for business model generation
Process for business model design
Week Five
Developing the marketing mix
Sales forecasting
Keys to raising financial capital
Building financial statements
Sources of financial capital
Leading entrepreneurial growth
Week Six
Defining the business plan
Objectives of the business plan
Writing the business plan
Final thoughts
Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Develop solid business models. Create successful companies.
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