Developing Innovative Ideas for New Companies: The 1st Step in Entrepreneurship

开始时间: 04/22/2022 持续时间: 4 weeks

所在平台: CourseraArchive

课程类别: 商业与管理学

大学或机构: University of Maryland, College Park(马里兰大学学院园分校)

授课老师: James V. Green



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This course assists aspiring entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is ever present.

Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn two key skills: (1) how to use a business model approach to analyze each part of a company, and (2) a customer development orientation to see if anyone really wants the product. Value propositions, customer segments, strategic alliances, and business modeling are core elements taught in the course. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.


Week One

Welcome and overview

Entrepreneurial mindset

Entrepreneurs and strategic decisions

Psychology of entrepreneurs

Entrepreneurial decision-makers and the use of biases and heuristics

Risk taking in entrepreneurial decision-making

Week Two

Exploring real market needs

Satisfying real market needs

Macro changes that increase new venture opportunities

Assessing entrepreneurial opportunities

Week Three

Environmental assessment of entrepreneurial ventures

Selecting the right industry

Types of innovations

Understanding customer adoption

Strategic positioning

Strategic planning

Week Four

The business model canvas (Part I)

The business model canvas (Part II)

Patterns of business model generation

Designing business models

Strategies for business model generation

Process for business model design

Week Five

Developing the marketing mix

Sales forecasting

Keys to raising financial capital

Building financial statements

Sources of financial capital

Leading entrepreneurial growth

Week Six

Defining the business plan

Objectives of the business plan

Writing the business plan

Final thoughts



Explore how to identify and develop great ideas into great companies. Learn how to identify opportunities based on real customer needs. Develop solid business models. Create successful companies.


创业 创新 商业 商业模型 创新思维 创业思维 马里兰大学帕克分校



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