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所在平台: Coursera专项课程 课程类别: 商业与管理学 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/foundations-management
课程评论：没有评论
课程名称：管理基础专业化 概述： 本课程强调优秀管理既需要知识，也需要实践，无论您在哪个行业或职业阶段，了解财务、市场营销、决策原则及其他管理基础将帮助您实现职业目标，如晋升、准备MBA课程或创办公司。该专业通过会计、财务、市场营销和组织行为四个关键学科的视角，全面介绍管理实践。在每门课程中，您将分析真实的商业案例，最终的Capstone项目将要求您应用所学知识，开发针对现实业务困境的整体解决方案。 课程大纲： 1. 会计：财务会计原理 - 由IESE商学院提供，财务会计被称为商业的语言，是管理者使用的沟通工具。 课程链接：[财务会计](https://www.coursera.org/learn/financial-accounting) 2. 财务管理 - 由IESE商学院提供，操作财务课程将帮助您更深入理解数字背后的信息。 课程链接：[管理者的财务](https://www.coursera.org/learn/operational-finance) 3. 市场营销：客户需求与愿望 - 由IESE商学院提供，成功市场营销的核心在于了解客户及其需求。 课程链接：[客户市场营销](https://www.coursera.org/learn/marketing-customers) 4. 组织行为：如何管理人 - 由IESE商学院提供，管理领域的先驱彼得·德鲁克曾指出，人们往往有不合常理的倾向。 课程链接：[管理人](https://www.coursera.org/learn/managing-people-iese) 5. 商业问题分析 - 由IESE商学院提供，探讨如何在提高利润与长期品牌可持续性之间找到平衡。 课程链接：[商业问题分析](https://www.coursera.org/learn/analysis-business-problem-iese) 通过这个专业，您将获得所需的技能，以帮助您在职业生涯中迈向新台阶。
Course Link: https://www.coursera.org/learn/financial-accounting
Name:Accounting: Principles of Financial Accounting
Description:Offered by IESE Business School. Financial Accounting is often called the language of business; it is the language that managers use to ... Enroll for free.
Course Link: https://www.coursera.org/learn/operational-finance
Name:Finance for Managers
Description:Offered by IESE Business School. When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-customers
Name:Marketing: Customer Needs and Wants
Description:Offered by IESE Business School. Understanding who your customers are and what they need and want is at the heart of successful marketing ... Enroll for free.
Course Link: https://www.coursera.org/learn/managing-people-iese
Name:Organizational Behavior: How to Manage People
Description:Offered by IESE Business School. Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to ... Enroll for free.
Course Link: https://www.coursera.org/learn/analysis-business-problem-iese
Name:Analysis of Business Problems
Description:Offered by IESE Business School. When does an opportunity to increase the bottom line become a liability for long-term brand sustainability ... Enroll for free.
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.
管理专业化的基础：好的管理是知识和行为的平等部分。无论您从事哪个行业或在哪个行业中工作，对财务，市场营销和决策原则以及其他管理基础的基本了解都将帮助您实现职业目标-无论是在您当前的工作中得到晋升，还是做好准备申请MBA课程，或创办自己的公司。 本专业将通过四个关键学科的角度为您全面介绍管理实践：会计，财务，市场营销和组织行为。在每门课程中，您将从这四个角度分析实际的业务案例。在最终的Capstone项目中，您将运用所学到的知识为现实世界的业务困境开发一个整体解决方案。 本专业将为您提供所需的技能，以帮助您迈向职业生涯的下一步。
