Search Engine Optimization Fundamentals

开始时间: 08/01/2020 持续时间: Unknown

所在平台: Coursera

课程类别: 其他类别

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/learn/seo-fundamentals

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课程详情

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

搜索引擎优化基础知识:了解搜索引擎算法以及它们如何影响自然搜索结果和网站。在此基础上,您将学习创建有效的SEO策略的关键要素,包括如何选择关键字和进行关键字研究;消费者心理和搜索行为;以及如何进行页面SEO分析,以识别改善网站搜索优化的机会。

课程大纲

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

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课程简介

Gain an understanding of search engine algorithms and how they affect organic search results and web

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