开始时间: 04/22/2022 持续时间: Unknown
所在平台: CourseraArchive 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/archive/brand-and-content-marketing
课程评论:没有评论
Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.
WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?
THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM
CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES
WE LIVE IN A BRAND ENTERTAINMENT WORLD