New Models of Business in Society

开始时间: 04/07/2014 持续时间: 4 weeks

所在平台: Coursera

课程类别: 商业与管理学

大学或机构: University of Virginia(弗吉尼亚大学)

授课老师: R. Edward Freeman

   

课程主页: https://www.coursera.org/course/bizsociety

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课程详情

This course examines the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

课程大纲

Week One:  Business in Society: The Problem

Week Two:  Corporate Responsibility, Philanthropy and Shared Value: The Role of Capitalism in Society

Week Three:  Building Sustainable Value

Week Four:  Creating Value for Stakeholders

Week Five:  Becoming a Stakeholder Entrepreneur: The Social Enterprise Model Reconstructed

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课程简介

Examine the critical role that business plays in society, and learn about the exciting new models of business that are changing the way that companies create value.

课程标签

商业 模型 社会 商业模型 社会商业 管理 弗吉尼亚大学

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