Introduction to Communication Science
持续时间: 7 weeks
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scholars have appreciated the importance of communication: as social beings, we
cannot exist without communication. We need to interact with people around us,
to make sense of the world and to position ourselves in a wider social and
cultural reality. In this course, we look at how and why communication evolved
as a science and reflect on today’s dominant paradigms. The course also extends
beyond the boundaries of communication science itself, exploring dimensions of
history, sociology and psychology. Join our class, together with people all
over the world.
Introduction to Communication Science explores some of the basic
theories, models and concepts from the fields of mass, interpersonal and
intrapersonal communication. The course begins with a consideration of
several basic models, subsequently progressing to the history of
communication theory, linear effect-oriented theories, the reception
approach and, finally, exploring theories on the production and
reinforcement of culture through communication.
Upon completion of this course, students should:
• have a knowledge of the history and development of communication science;
• have a knowledge of the dominant theoretical approaches within communication science;
• have a knowledge and understanding of the most important models and concepts in this field.
- Week 1 - Introduction to the course: some basic models of our field
In this introduction to the course I will briefly introduce our topic and discuss some basic models that will serve as guidelines to the further course.
- Week 2 - A short history of communication science
This week we will explore the historical roots of the science of communication. I will talk about the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times.
- Week 3 - The linear effect-oriented approach
This week we'll talk about the linear effect-oriented approach and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties.
- Week 4 The reception and signification perspective
This week we'll cover some basic theories on message construction and (selective) processing.
- Week 5 Communication as a social and cultural force
In week 5 we cover theoretical approaches to communication as a social and cultural force, a building block of reality and a binding element of power in society.
- Week 6 Student questions and debate
In this week I'll answer some recurring questions of students regarding a variety of topics: the use of metaphors, the role of media in society, the distinction between primary and secondary research, and finally some thoughts on new media and globalization. I will also give you more information about the exam.
- Week 7 Exam
- Week 8 Closing week: behind the scenes of this course
Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. The course extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world.