Introduction to Communication Science

开始时间: 02/04/2015 持续时间: 7 weeks

所在平台: Coursera

课程类别: 商业与管理学

大学或机构: University of Amsterdam(阿姆斯特丹大学)

授课老师: Rutger de Graaf

   

课程主页: https://www.coursera.org/course/commscience

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课程详情

Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world.

Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication.

Upon completion of this course, students should:
• have a knowledge of the history and development of communication science;
• have a knowledge of the dominant theoretical approaches within communication science;
• have a knowledge and understanding of the most important models and concepts in this field.

课程大纲

  • Week 1 - Introduction to the course: some basic models of our field
    In this introduction to the course I will briefly introduce our topic and discuss some basic models that will serve as guidelines to the further course.

  • Week 2 - A short history of communication science
    This week we will explore the historical roots of the science of communication. I will talk about the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times.

  • Week 3 - The linear effect-oriented approach
    This week we'll talk about the linear effect-oriented approach and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties.

  • Week 4 The reception and signification perspective
    This week we'll cover some basic theories on message construction and (selective) processing.

  • Week 5 Communication as a social and cultural force
    In week 5 we cover theoretical approaches to communication as a social and cultural force, a building block of reality and a binding element of power in society.

  • Week 6 Student questions and debate
    In this week I'll answer some recurring questions of students regarding a variety of topics: the use of metaphors, the role of media in society, the distinction between primary and secondary research, and finally some thoughts on new media and globalization. I will also give you more information about the exam.

  • Week 7 Exam

  • Week 8 Closing week: behind the scenes of this course

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课程简介

Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. The course extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world.

课程标签

阿姆斯特丹大学 传播学 传播学概论 传播学导论

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