Foundations of Business Strategy

开始时间: 10/06/2014 持续时间: 7 weeks

所在平台: Coursera

课程类别: 商业与管理学

大学或机构: University of Virginia(弗吉尼亚大学)

授课老师: Michael J. Lenox



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In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy.  We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation.   Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.


Week One: We will introduce the concept of strategic analysis plus explore the impact that competitive markets have on business success.  Will include a case discussion of Google.

Week Two: We will explore how industry structure impacts competitive outcomes and learn how to analyze industry forces.  Will include a case discussion of the microbrew industry.

Week Three: We will learn how to analyze firm capabilities and how they may provide competitive advantage. Will include a case discussion of Apple. 

Week Four:  We will learn how to analyze competitive dynamics; the interplay between businesses as industries evolve. Will include a case discussion of the game player industry.

Week Five: We will combine our learnings to date to determine how an organization best positions itself competitively to create value.  Will include a case discussion of Piaggio.

Week Six: We will extend our analysis to consider how businesses compete in multiple markets and will learn how to analyze firm scope.  Will include a case discussion of Disney.


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Learn how to analyze an organization's strategy and make recommendations to improve its value creation by building your strategist's toolkit.


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