Social Entrepreneurship

开始时间: 09/14/2015 持续时间: 5 weeks

所在平台: Coursera

课程类别: 经济与金融

大学或机构: University of Pennsylvania(宾夕法尼亚大学)

授课老师: Ian MacMillan Peter Frumkin James D. Thompson



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Social entrepreneurs and social innovators are tackling and diminishing many of the world's problems. They achieve significant positive social impact through the creative and aggressive mobilization of people and other resources.

In Africa, a social entrepreneur built an enterprise which delivers 70 million daily protein servings into the region at significantly lower cost and at higher quality than before.  In India, rice husks are being burned to generate power enabling families to live, read, and learn after the sun goes down. In Latin America makeshift informal housing is being converted from fire-trap shanties into safe, concrete-based homes.

This course will cover a select set of topics associated with social innovation and entrepreneurship whether nonprofit or for-profit. Students will be able to choose their level of engagement by selecting either the open track, or the signature track. Students in the open track will master a set of strategy and planning tools essential for social innovation success. Students in the signature track will work throughout the term on a plan for an organization that they wish to create and will receive feedback from the course team.

By taking this course you will share in our combined 45 years of social entrepreneurship experience, and you will learn how to:

  1. Launch social entrepreneurship projects which have high-potential of significant positive social impact,
  2. Direct energy and limited resources to efficiently launching those projects with the most promise,
  3. Apply tools and frameworks to testing and scaling your own social enterprise.


Week One: What is Social Entrepreneurship? What is Social Innovation?

Key Concepts:

  • Targeting problems
  • Design thinking
  • Entrepreneurial solutions

Week Two: Solution Design

Key Concepts:

  • Population segmentation
  • Logic Models
  • Beneficiary Experience
  • Behavioral Change

Week Three: Competitive Analysis and Concept Testing

Key Concepts:

  • Screening in and screening out criteria
  • Competing alternatives
  • Concept testing

Week Four: Performance Measurement

Key Concepts:

  • Performances Scorecards
  • Defining Success
  • Balancing Social Impact and Financial goals
  • Costing

Week Five: Organization Form and Pilot

Key Concepts:

  • Choosing a form
  • Stakeholder Analysis
  • Identifying assumptions

Week Six: Establishing Checkpoints, Building for Scale, and Pitching

Key Concepts:

  • Concepts of scale
  • Scale up and scale up challenges
  • Pitching your idea





Join us and learn how to test and deploy high-impact solutions to the toughest of society's challenges.