An Introduction to Consumer Neuroscience & Neuromarketing

开始时间: 待定 持续时间: Unknown

所在平台: Coursera

课程类别: 计算机科学

大学或机构: Copenhagen Business School(哥本哈根商学院)

授课老师: 其他

   

课程主页: https://www.coursera.org/course/neuromarketing

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课程详情

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

课程大纲

Week 1: Introduction and Overview

Week 2: Sensory Neuromarketing

Week 3: Attention, Awareness and Consciousness

Week 4: Emotions and Feelings

Week 5: Learning and Memory

Week 6: Consumer Preference: Wanting and Liking

Week 7: Decision Making

Week 8: Social Behaviour

Week 9: Consumer Aberrations

Week 10: Neuroethics of Neuromarketing

Week 11: Neuromarketing Cases

Week 12: Summary


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课程简介

This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.

课程标签

神经科学 神经营销学 哥本哈根商学院

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