Understanding Media by Understanding Google

开始时间: 待定 持续时间: Unknown

所在平台: Coursera

课程类别: 经济与金融

大学或机构: Northwestern University(美国西北大学)

授课老师: Owen R. Youngman


课程主页: https://www.coursera.org/course/googlemedia

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Google Inc. is one of the key success stories of the Internet era. The company has expanded beyond its original search business through innovation and acquisition to touch the lives of nearly every person who lives life online. Americans spend more than 3,400 hours per year using consumer media, the field where Google’s impact is most profound, and increasingly must understand what the company has wrought not only to control our offline and online environments, but also to interact and engage successfully with anyone in our professional and personal lives.

You will learn how to understand the tactics that modern media companies, journalists, marketers, politicians, technologists, and social networks are using to reach you and affect your behavior. You will learn how to adopt strategies that put them on an even footing with these entities in achieving your own communications goals. We'll 

  • think about, react to, and write about half a dozen important books about Google; 
  • read a sampling of newspaper and magazine reportage from Google’s entire history;
  • monitor news sites and specialized blogs about the company and its competitors;
  • take note of our own usage of Google and other online resources; and
  • learn how to anticipate the future impact of the company and its competitors on information consumption, creation, and distribution. 


The class-by-class syllabus for this course is under development, but you can expect the following topics to be included:

  1. Search and research
  2. News and information
  3. Books and publishing
  4. Advertising and marketing
  5. Video and more video
  6. Democracy
  7. Privacy
  8. Mobile media
  9. Social media
  10. Innovation





Few Americans who “just Google it” to find an answer to their every question understand just what the company does (and why). Through this course, you'll join the minority that really gets it.





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