Gamification

开始时间: 待定 持续时间: Unknown

所在平台: Coursera

课程类别: 信息,技术与设计

大学或机构: University of Pennsylvania(宾夕法尼亚大学)

授课老师: Kevin Werbach

   

课程主页: https://www.coursera.org/course/gamification

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课程评论: 4 个评论

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课程详情

Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges. Video games are the dominant entertainment form of our time because they are powerful tools for motivating behavior. Effective games leverage both psychology and technology, in ways that can be applied outside the immersive environments of games themselves. Gamification as a business practice has exploded over the past two years. Organizations are applying it in areas such as marketing, human resources, productivity enhancement, sustainability, training, health and wellness, innovation, and customer engagement. Game thinking means more than just dropping in badges and leaderboards; it requires a thoughtful understanding of motivation and design techniques. This course examines the mechanisms of gamification and provides an understanding of its effective use.

Subtitles available for course: Russian (provided by Digital October)

课程大纲

The course is divided into 12 units. We will cover two of them each week:

1. What is Gamification?
2. Games
3. Game Thinking
4. Game Elements
5. Psychology and Motivation (I)
6. Psychology and Motivation (II)
7. Gamification Design Framework
8. Design Choices
9. Enterprise Gamification
10. Social Good and Behavior Change
11. Critiques and Risks
12. Beyond the Basics

课程评论(4条)

1

范昊坤 2014-04-28 15:34 1 票支持; 0 票反对

课程已经结束,很快中文字幕也即将完成。其实我们喜爱游戏也好,无视游戏也罢,这都是一门令人欣喜的课程,也可以说是一门有关用户,有关心理学与商学的课程。此外,在现实中,或多或少的游戏化应用并不稀罕,但这门课程对于这一概念进行了系统地整合,从概念到框架、从设计到实施、从心理学理论基础到商业实践,为我们打开了一扇崭新的大门。

如果你对游戏很感兴趣,这门课也许不容错过,因为你很可能会希望了解游戏令人愉悦沉溺的本质,并希望将这种快乐延续于自己的生活,甚至融入产品与服务。

如果你对游戏不感兴趣,这门课应该仍然开卷有益,因为你同样可能需要理解这样一种力量,难道你不会好奇为何这种力量能使人们废寝忘食、不可自拔?不会畅想并且惊叹——假如这种力量可以应用于正常的工作、学习与生活?

这门课程并非局限于游戏,而是主要通过介绍所谓的游戏化机制,阐述游戏的元素、探讨如何利用游戏的心理与动机,以及如何设计游戏化的框架,以吸引用户、影响和改变用户行为,将游戏化应用于商业及日常生活中的各个方面。

是不是有点像广告?你猜对了。。。除了第一段,我偷了一下懒,把之前QQ群的招募帖搬过来了。。。但是。。。反正就是这个意思啦,你们懂得。。。

0

爱折腾的海宇Zhen 2014-04-17 18:20 0 票支持; 0 票反对

我会说最初注册这门课程是因为把它当作了博弈论么o(╯□╰)o
不过看了一开始的几节觉得还蛮有意思的,而且课程assignment难度不大,每周平均只需要2h不到,搞定quiz和统共3个Written assigments就可以了~
课程主要讲的是Gamification游戏化的概念,应用,核心模块,以及在社会各方面的应用。课程整体还是偏概念的讲解,3个WA是将课堂内容应用到实际不过随便纸上谈兵一下就ok的~
学了这门课就会发现网络中gamified system无处不在。linkedin里面资料完成度百分比,renren、微博的勋章,stack overflow的等级,就涉及到Gamification最重要的PBL triad(points,badges,Leaderboards)
这门课不能简单地划分为文科/理科领域,对于开发游戏、社交应用的程序猿,如何让你的用户对自己的app痴迷增加用户黏性?对于管理者,如何让下属愉快高效的工作。。。相信这门课程会对每个人每个领域都有所启发!

1

赵杰BLG 2013-06-16 19:55 1 票支持; 0 票反对

这门课非常不错,游戏机制其实到处都有,比如女儿练钢琴一次就给她多少 points。课程中的很多理念可以用在管理上,激励效果会很好。印象最深的是微软用这个机制调动了 crowdsourcing,在内部免费的进行了一个全球性多语言的测试,非常有意思。

0

52nlp 2013-05-14 10:16 0 票支持; 0 票反对

最早看到这门课程的时候还以为和游戏有关,对做游戏不太感冒,所以没关注。后来有一个在上这门课的朋友向我推荐,说这门课的目的是用游戏里的激励机制来设计现实生活中的产品,譬如Codecademy,很有意思。所以才认真看了一下这门课,不过只是看视频,没有做作业,很有意思的一门课,推荐。

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课程简介

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

课程标签

游戏化 游戏化设计 游戏化机制 游戏 Gamification 宾夕法尼亚大学 沃顿商学院

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