开始时间: 01/25/2016 持续时间: 6 weeks
大学或机构: IE Business School（西班牙IE商学院）
授课老师： Rolf Strom-Olsen
Designed for students who are thinking of a career in management or consulting, this course brings the methodology and critical apparatus of the humanities into the field of management to fulfill two basic objectives. The first objective is to place in broad critical perspective how we think about the function and culture of management and to expand the boundaries of how managers understand their role within a firm, how they take decisions, set priorities and benchmark success and failure. The second objective is to help students learn how to build robust analytical frameworks informed by different perspectives in order to evaluate concepts and solve problems.The course draws upon diverse material, ranging from history to economics, to encourage students to think about management beyond its traditional confines. Topics include the function of the firm, the role of incentive, the ways in which narrative forces shape decision making, and how market relationships define the managerial culture in ways that can lead to sub-optimal outcomes.
The course begins with an exercise to show how our assumptions can impede how we approach problems, and the resulting issues this can create for managerial strategy and decision-making.
We turn to an example from the Roman Empire to pose core management questions and to demonstrate how optimal outcomes are sometimes found in counter-intuitive approaches.
Using the post-war emergence of standardized shipping as an example, we ask some basic questions about why some strategies succeed and others fail.
We look at the experience of the 2000s housing bubble to show the force of what social-theorists call narrative frameworks in limiting our thinking.
We explore the logic behind the market relationships that circumscribe many publicly-traded companies and consider the paradox that has emerged between short-term payoffs versus long-term value creation.
We examine in-depth a specific case to show how the critical apparatus developed over the course can be used to develop a more acute approach to management strategy.
Innovative management and inspired leadership need more than rules and knowledge: imagination, creativity and lateral thinking are also integral. This class offers students the opportunity to consider different ways to ask questions, ponder problems, discover opportunities and explore key concepts that inform the contemporary practice of management.