Competitive Strategy

开始时间: 待定 持续时间: Unknown

所在平台: Coursera

课程类别: 经济与金融

大学或机构: Ludwig-Maximilians-Universität München (LMU)(慕尼黑大学)

授课老师: Tobias Kretschmer

   

课程主页: https://www.coursera.org/course/competitivestrategy

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课程详情

This course is about the behavior of companies in competitive markets. Facing competition forces firms to look ahead and anticipate developments: If my rivals are likely to react to a price cut, I will have to take the expected reaction into account. We focus on such instances of “strategic interdependencies” in real business situations. 

We will first study the basic concepts of game theory as a toolbox with which we will then analyze strategic “games” in real-life settings. Rather than a set of checklists of “how-to-behave” in a number of prespecified situations, this course will teach you to think about business strategy in a systematic and exciting - and ultimately more successful - way!

We will use our toolbox to address and analyze different decisions firms take: How do price wars happen and when do they end? When should I enter a market in which firms currently make high profits? What makes strategic partnerships work? These are just some examples of the questions we will discuss during the course. By the end of the course, you should be able to apply the concepts to pretty much any business situation.

This course is complemented by Advanced Competitive Strategy.

课程大纲

Module 1: Take care of your competitor
Module 2: Why firms work together 
Module 3: The power of complements
Module 4: How to enter a new market 
Module 5: Why worry about research & development
Module 6: Design your product wisely

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课程简介

In this six-modules course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive advantage.

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