Foundations of Management Specialization

开始时间: 12/05/2020 持续时间: Unknown

所在平台: Coursera专项课程

课程类别: 商业与管理学

大学或机构: CourseraNew



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Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.

管理专业化的基础:好的管理是知识和行为的平等部分。无论您从事哪个行业或在哪个行业中工作,对财务,市场营销和决策原则以及其他管理基础的基本了解都将帮助您实现职业目标-无论是在您当前的工作中得到晋升,还是做好准备申请MBA课程,或创办自己的公司。 本专业将通过四个关键学科的角度为您全面介绍管理实践:会计,财务,市场营销和组织行为。在每门课程中,您将从这四个角度分析实际的业务案例。在最终的Capstone项目中,您将运用所学到的知识为现实世界的业务困境开发一个整体解决方案。 本专业将为您提供所需的技能,以帮助您迈向职业生涯的下一步。


Accounting: Principles of Financial Accounting
Finance for Managers
Marketing: Customer Needs and Wants
Organizational Behavior: How to Manage People


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管理学基础专项课程系列(Foundations of Management Specialization),这个系列包含5门子课程,涵盖财务会计原理,管理者金融经营,市场营销(顾客的需求与欲望),组织行为(如何管理人)以及业务问题分析,感兴趣的同学可以关注:Boost Your Career with New Business Knowledge-Master Business Management Fundamentals


管理学 管理 管理概论 会计学 财务会计 , 管理学基础 市场营销 组织行为, 业务分析