Digital Marketing Specialization

开始时间: 11/14/2018 持续时间: Unknown

所在平台: Coursera专项课程

课程类别: 商业与管理学

大学或机构: CourseraNew



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Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.


7 courses

Marketing in a Digital World
Upcoming session: Nov 14
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Current session: Nov 12
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Current session: Nov 12
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the

Digital Media and Marketing Principles
Current session: Nov 12
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course,

Digital Media and Marketing Strategies
Current session: Nov 12
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target

Marketing in an Analog World
Upcoming session: Nov 19
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90

Digital Marketing Capstone
Upcoming session: Dec 24
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger( . They are the largest supplier of Maintenance, Repair and Operations (MRO) p


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数字营销专项课程系列(Digital Marketing Specialization),该系列包含6门子课程和1门毕业项目课程,涵盖数字世界中的市场营销,营销专业人员的数字分析,市场分析理论,市场分析实践,数字营销渠道,数字营销规划等,感兴趣的同学可以关注:Drive Customer Behavior Online-A five-course overview of the latest digital marketing skills, taught by industry experts.


数字营销 市场营销 数字分析 市场分析理论 市场分析实践 数字营销渠道 数字营销规划