Digital Marketing Specialization

开始时间: 02/16/2019 持续时间: Unknown

所在平台: Coursera专项课程

课程类别: 商业与管理学

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/specializations/digital-marketing

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课程详情

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

课程大纲

Marketing in a Digital World
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Digital Media and Marketing Principles

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课程简介

数字营销专项课程系列(Digital Marketing Specialization),该系列包含6门子课程和1门毕业项目课程,涵盖数字世界中的市场营销,营销专业人员的数字分析,市场分析理论,市场分析实践,数字营销渠道,数字营销规划等,感兴趣的同学可以关注:Drive Customer Behavior Online-A five-course overview of the latest digital marketing skills, taught by industry experts.

课程标签

数字营销 市场营销 数字分析 市场分析理论 市场分析实践 数字营销渠道 数字营销规划

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