Business Strategy Specialization

开始时间: 09/26/2020 持续时间: Unknown

所在平台: Coursera专项课程

课程类别: 商业与管理学

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/specializations/business-strategy

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课程详情

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

业务战略专业化:该专业化涵盖了战略管理的动态和全球方面。通过从迪士尼,微软和Zappos等领先公司获得的案例,您将学习如何评估行业发展,建立和保持竞争优势,制定和评估业务战略以及使工作与组织战略保持一致。在最终的Capstone项目中,您将通过为现有企业或自己的企业创建全面的战略分析来运用自己的技能。

课程大纲

Foundations of Business Strategy
Advanced Business Strategy
Business Growth Strategy
Strategic Planning and Execution

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课程简介

商业策略专项课程系列(Business Strategy Specialization), 这个系列包含5门子课程,涵盖商业策略基础,高级商业策略,企业成长策略,战略规划和执行,商业策略实践等。感兴趣的同学可以关注:Steer Your Business to Success-Generate value and demonstrate global impact in four courses.

课程标签

商业策略 企业策略 经营策略 企业战略 商业战略 经营战略

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