Social Media Advertising

开始时间: 08/01/2020 持续时间: Unknown

所在平台: Coursera

课程类别: 其他类别

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/learn/social-media-advertising

Explore 1600+ online courses from top universities. Join Coursera today to learn data science, programming, business strategy, and more.

课程评论:没有评论

第一个写评论        关注课程

课程详情

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

社交媒体广告:社交媒体平台由数字广告驱动。因此,社交媒体广告价格合理,几乎可以在任何预算下购买。社交媒体广告中的定位选项也很复杂。可以根据用户的行为(例如喜欢,帖子和点击)来定制广告。本课程介绍Facebook,Instagram和Twitter广告的小型企业用例。从基本的广告系列到先进的技术(包括相似的建模和受众重新定向),本课程将展示如何在三个主要的社交媒体平台上有效地做广告。

课程大纲

Case Study
Facebook
Instagram
Twitter
Custom Audiences: Retargeting and Lookalike Modeling

课程评论(0条)

欢迎关注我们的公众号

NLPJob

课程标签

0人关注该课程

主题相关的课程