Advanced Content and Social Tactics to Optimize SEO

开始时间: 08/01/2020 持续时间: Unknown

所在平台: Coursera

课程类别: 其他类别

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/learn/seo-tactics

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课程详情

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

用于优化SEO的高级内容和社交策略:发现内容营销和社交媒体生态系统以及这些相互联系的渠道如何将搜索结果驱动到网站。利用内容营销和社交媒体作为您的SEO策略的一部分,以及如何使用影响力营销来建立网站的权限。

课程大纲

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

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课程简介

Discover the content marketing and social media ecosystems and how these interconnected channels dri

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