Leadership Through Marketing

开始时间: 12/10/2017 持续时间: Unknown

所在平台: Coursera

课程类别: 其他类别

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/learn/leadership-marketing

Explore 1600+ online courses from top universities. Join Coursera today to learn data science, programming, business strategy, and more.

课程评论:没有评论

第一个写评论        关注课程

课程详情

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

课程大纲

In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.

课程评论(0条)

Deep Learning Specialization on Coursera

课程简介

The success of every organization depends on attracting and retaining customers. Although the market

课程标签

0人关注该课程

主题相关的课程