Case studies in business analytics with ACCENTURE

开始时间: 08/01/2020 持续时间: Unknown

所在平台: Coursera

课程类别: 其他类别

大学或机构: CourseraNew



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Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

使用ACCENTURE进行业务分析的案例研究:本课程适用于谁? 本课程仅限于战略业务分析专门知识的学习者,作为基础项目的准备。在前两个MOOC中,我们专注于针对特定应用的特定技术。相反,在第三个MOOC中,我们为您提供了不同的示例,以使您对来自不同行业和部门的不同应用程序敞开心mind。 目的是为您提供直升机概览该领域的情况。您将看到在前两个专业课程中介绍的工具如何在现实生活中的项目中使用。 我们想点燃您的反思过程。因此,您将首先观看MOOC,然后亲自研究视频中介绍的不同概念,行业或挑战,从而充分利用埃森哲的案例。 在本课程结束时,学习者将能够: -确定业务分析的可能应用, -因此,请考虑为其顶峰项目可能提出的解决方案和增值应用。 案例将由埃森哲的资深从业者介绍,这些从业者在行业,职能和国家方面都有不同的背景。将特别注意为您准备专业化的顶峰项目而提出的问题的“价值论”。 关于埃森哲 埃森哲是全球领先的专业服务公司,在战略,咨询,数字,技术和运营方面提供广泛的服务和解决方案。在全球最大的交付网络的支持下,Accenture结合了40多个行业和所有业务职能部门无与伦比的经验和专业技能,在业务与技术的交汇处工作,可帮助客户提高绩效并为利益相关者创造可持续价值。埃森哲拥有超过358,000名员工,为120多个国家/地区的客户提供服务,致力于推动创新以改善世界的工作和生活方式。请访问我们的网站。


In this introductory module, Fabrice Marque, Managing Director Customer Strategy Practice Lead for France, Belgium and the Netherlands, also in charge of the ESSEC-Accenture Strategic Business Analytics Chair, will first introduce the MOOC in general. Then Michael Svilar, Global Accenture Data Science Group Lead, will identify the general trends in this sector. In this module, we will cover three different real-life examples. First, Rohit Banerji, Accenture business lead responsible for big data analytics for the resource sector, will present an example from a water utilities company. Second, Cian O’Hare, Managing Director at Accenture Digital, will present a case study from a global communication provider. Finally, Christopher Gray, public service expert at Accenture, will discuss challenges arising in the public sector where Analytics and Big Data can provide effective solutions. At the end of each example there will be quiz questions. Note that those questions may require you to collect additional information from that which was delivered during the videos. Do not hesitate to consult additional books, websites and examples about this topic: some of the answers can actually be found directly thanks to open access research engines or online encyclopedias! The objective with this final MOOC in the Strategic Business Analytics specialization is to assess whether you now master the different concepts that are implemented within this field.





Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analy