Brand & Content Marketing

开始时间: 01/09/2021 持续时间: Unknown

所在平台: Coursera

课程类别: 其他类别

大学或机构: CourseraNew

   

课程主页: https://www.coursera.org/learn/brand-and-content-marketing

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课程详情

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.

品牌和内容营销:品牌和内容营销是一门IE大学课程,面向想要学习如何通过高质量的故事讲述来制作令人难忘的内容的专业人士。   学生将经历一个学习过程,首先要深刻理解“品牌内容”一词及其与传统广告的主要区别,同时通过强大的价值来创造有效的故事情节。该课程分析了高质量新闻的产生,并探索了如何在内容不断丰富的世界中,与给定的目标受众建立令人难忘的持久联系。它以对品牌娱乐一词的更深刻洞察作为结束,使他们有机会扩大其关于如何发出良好的号召性用语并保持观众注意力的知识。

课程大纲

WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?
THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM
CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES
WE LIVE IN A BRAND ENTERTAINMENT WORLD

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课程简介

Brand & Content Marketing is a IE University course for professionals who want learn how to produce memorable content through quality storytelling.

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