Competitive Strategy

开始时间: 04/11/2014 持续时间: 6 weeks

所在平台: Coursera

课程类别: 商业与管理学

大学或机构: Ludwig-Maximilians-Universität München (LMU)(慕尼黑大学)

授课老师: Tobias Kretschmer



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This course is about the behavior of companies in competitive markets. Facing competition forces firms to look ahead and anticipate developments: If my rivals are likely to react to a price cut, I will have to take the expected reaction into account. We focus on such instances of “strategic interdependencies” in real business situations. We will first study the basic concepts of game theory as a toolbox with which we will then analyze strategic “games” in real-life settings. Rather than a set of checklists of “how-to-behave” in a number of prespecified situations, this course will teach you to think about business strategy in a systematic and exciting - and ultimately more successful - way!

We will use our toolbox to address and analyze different decisions firms take: Why do firms preannounce their products? How do price wars happen and when do they end? When should I enter a market in which firms currently make high profits? What makes strategic partnerships work? These are just some examples of the questions we will discuss during the course, but by the end of the course you should be able to apply the concepts to pretty much any business situation.    



ototsuyume 2013-09-01 22:34 0 票支持; 0 票反对



In this six-week course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive advantage.


商业 管理 商业管理 竞争 策略 竞争策略 商业竞争 博弈论入门 博弈论 慕尼黑大学



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